Optimism in action.

The 21st century demands that designers take responsibility. Our charge is to take responsibility for the profound problems in our world. Where we fail to design for all life, we design for failure. 

So, as designers, we run toward problems. We are first responders who don’t have the luxury of despair and cynicism because we have to quickly generate practical solutions. Analysis for a designer is both scientific and intuitive, creating meaningful questions. Generating better questions is one of the most important contributions a designer can make. But that contribution is always followed by asking, “What is to be done?” This is fact-based optimism. 

In the end, we have to believe in the beauty of our dreams.