Blind Variation

Einstein generated creative ideas through free imagination to make unseen connections and associations. His genius was in his ability to voluntarily synthesize seemingly unrelated content, discovering relevant relationships to his subject.

His genius had more to do with his method of processing information rather than the amount of information he had available.

Practice Einstein’s blind variation. It’s a muscle that needs to be exercised in order to creatively problem-solve with sustainable solutions. You don’t have to be a genius to do it.